The great thing about technology is that it brought forth social networks like Instagram, Twitter, Pinterest, and Facebook. These social networks provide a platform by which people can advertise and even sell their products online without even paying a single cent on cost. This is how the social networks leveled the playing field between companies of all sizes and one-person businesses.

So today I want to share with you how to set up your own personal Facebook business page.

But, before we get started, I want to say congratulations to you for overcoming your fears and taking the next step in marketing and promoting your business. With that, lets get started!

 

#1 Login to your profile

The first thing that you need to do is sign into your “personal” Facebook account.

For the purpose of this tutorial we are going to assume that you already have personal Facebook account set up and that you enjoy sharing content with your friends and family. But if you don’t have one set up you can follow this link here for instructions on doing that.

#2 Create a new page while logged into your profile

 Once you sign in to your personal account, navigate to https://www.facebook.com/pages/create

You will see several options for categorizing your new business page. Click on one of the boxes to select that main category for your business page and browse through the categories in the drop-down menus to see which one fits best. If you have a local shop where customers are coming to your place of business, I would suggest using a local business. If however, you work from home then go ahead and stick with something that’s more industry-specific rather than location specific, as you don’t want people coming to your home office knocking on your door. Don’t get stuck here mulling over the perfect choice as the category can always be changed later. Choose a category that’s appropriate for your business and move on.

Next you need to agree to Facebook page terms. There is no other option here, if you want a Facebook business page, you will need to click yes.

Create a new Facebook business page

Do not select Local Business or Place unless you have a physical storefront that your customers come to, because Facebook will automatically turn your Page into a Place as well. You don’t want people coming to “check in” to your home office.

 

#3 Choose a category from the drop-down menu and name your page

Screen shot 2013-08-07 at 1.22.40 PM

Now that you’ve chosen your category the next thing is to decide on your business name. When Choosing your business name, one of the most important things you can do is to think keywords keywords, keywords. Where as an obscure or difficult to pronounce name may be unique, it may also drive business and customers away from your page. Think about what people will type in when searching for your business, and work to make it as simple as possible for them to find you.

It is important to remember that the categories will not always be perfect. This isn’t important because categories aren’t critical. They are mostly used for local businesses that are visible through Facebook’s Graph Search. Focus your time and resources on other things instead.

 

Screen shot 2013-08-07 at 1.24.54 PM

As you continue through the automated process, Facebook will ask you to input your Facebook Business Page’s name. The name you choose will be very important, and you should take some time to carefully consider this. A name will be what people use to trust in your business. Just so you are aware however, you will have an opportunity to change your name after you hit 200 fans. This is a great way to change your name later on. When you are done, be sure to select the ‘I agree’ box.

 

#4 Add your Logo

Screen shot 2013-08-07 at 1.29.32 PM

 

A logo is critical to a business. It is the visual representation of what you are and what you do. From the significance of the colors used to the image you create, this is especially true for Native American businesses looking to distinguish themselves from the crowd. Remember that the ideal profile photo size is 180 pixels by 180 pixels. You can also adjust the size by mousing over the photo and clicking ‘edit profile picture.’

#5 Add to Favorites

Screen shot 2013-08-07 at 1.31.48 PM

Adding to your favorites is simple. Go into your profile, and add your new site as a favorite for your regular profile. In addition, make sure to get friends, families, and supporters to add your new business page to their favorites as well. With any luck this will give you a bit of a boost.

 

#6 Like your own page

Simply put, ratings on Facebook are in part determined by the number of people who ‘like’ something. Facebook allows for people to like many things, including online storefront pages. So, like your page and get everyone you know to do the same. The more people who like your page, the more popular it will seem to outsiders who are searching through. In addition, consider those who have followed a link through search engines. While they may not have a Facebook account, they will still be able to see your open account and judge you based on likes.

 

#7 About

Screen shot 2013-08-07 at 1.28.58 PM

The About Page is an excellent canvas for you to talk about your company. Be sure to state in a sentence or less at the top exactly what you do. For Native American businesses, this will normally include your product and your perspective. In addition, the About Page is an excellent place to write about outlook and philosophy regarding your product, as well as the benefits of it. Just remember, you have a maximum of 155 characters to work with. This isn’t much.

One thing that other companies with a Facebook Page do is to include a link to their website, as well as other social media platforms in their About Page. Once you are done, save your information and congratulations!

But you aren’t ready for prime time yet. There are still a few things you need to do. Facebook will take you through a series of steps automatically (not all of which need to be done). The social network is also going to ask the owners to give a brief description of the business. This brief description is going to be posted on the page itself so the description must speak directly to all visitors.

 

 

#7 Do Not Invite your email contacts yet

Facebook will take you to the place where you can invite your email contacts. Do not do this until your Page is updated a bit more. As a personal note, I don’t like using Facebook’s automatic feature because it can make a mess of it. Create your own email message instead and send it out directly from your business e-mail.

 

#8 Share Something

Facebook will prompt you to share something immediately. This will be your first status update. You can choose to write something or skip it. You should take the time to share something immediately. Since so much of social media is content driven, consider what you share to be a gift for those taking the time to check out your Page. From the announcement of your Facebook Page to special deals, promotions, and interesting info, remember that your Facebook Page is the face of your business.

 

#9 Add a cover photo

A cover photo will help make your Page complete. Remember that the cover photo should be at least 399 pixels wide, as well as 315 pixels high. More often then not, the picture should be at least 851 pixels wide. Some standard photos will work. Find a photo you want to use on your computer, upload it, position it, and press save changes when you are done!

 

10# Add to your about page

Your About Page is an excellent place for you to talk about everything having to do with your company. And, unlike the about on your front page, the About Page is not limited to 155 characters! If you are a local business, then the about page will include a map, showing where your brick and mortar store is located. The About Page is also an excellent way to highlight the best your company has to offer, as well as what it can do for the interested customer. Additional links to things like your website can also be found here.

 

#11 review your permissions

The last and most important thing you can do is to review your permissions. Your permissions dictate what people can see when they view your Facebook Page. Most Pages for companies will leave the page as open as possible in an attempt to bring as many people in. However, it may be important to limit who can post, as you may inadvertently get spammed.

To edit your Page, go into Edit Page, and then Manage Permissions. These are located in the admin panel and will review your current permissions. This also includes a profanity blocklist, which many people set to medium. In addition, consider making sure that people have a way to contact you if you do not want them contacting you through Facebook alone.

With all of these twelve steps complete, you can consider your Facebook Business Page complete! Congratulations! In addition to getting more people to like your page, work on increasing your user base by offering incentives to friend your Page.